Having an online law firm requires adapting to new technologies and new populaces. As long as there is a sector that does not trust to contact via internet, another important group will seek to solve their legal problems, often through the Web itself.
Both groups share the same concerns, the confidentiality of information and the agility with which their case is resolved.
The environment faced by online law firms
To achieve trust and agility in customer service, this type of law firm must adapt to needs that arise in the digital environment:
– New business models and new legislations adapted to the field.
– Changes in the customers’ demands, who are growing increasingly used to the speed of online procedures.
A new lawyer’s profile, with the ability to take their work to digital transformation.
Regulations on the protection of personal data (GDPR for example).
The cybersecurity of the information handled by the office.
Some aspects to consider to improve the trust in an online law firm could be:
Access: Clients seek accessibility and flexibility from the lawyers, new technologies can help the firm to improve its services, using tools that allows them to connect them easier and faster with customers: video calls, text messaging, cloud storage and other online transfers are some examples, always taking into account the security measures necessary for its use.
Globalization: The advantage of being an online firm is having the option of reaching a wider audience far beyond theits geographical area where it is located, locationas well as facilitating contact with those who are nearby, which would allowallows them to save hours of travel, traffic, and money.
Do not lose personal contact: It is important not to lose personalized treatment, although technology allows work to speed up. In addition, clients should contact the lawyer easily, and generate more confidence.
Digital and secure solutions: It is also necessary to use technological tools to streamline the management of internal work to in order to facilitate communication and ensure the protection and security of customer files. It is important to implement a system that allows the encryption of the files that contain customer data andwhile implement forensuring a secure file exchange.
Applications such as HushApp can help online law firms to protect the confidential information of their clients, in an easy and secure way. Since it allows sending encrypted files easily and there is no need for the client to sign up.
Having an online law firm should not represent a threat to the safety of customers. , otherwise, tThe good use of digital tools will generate an approach to them,offer them an approach which will allow you to adjust to each of your needs. The most important thing is to have the right channels to earn their trust.